Project Description

Execution..

Connect Mobile Communication

Execution

Connect is a force to be reckoned with in the SMS sphere and it is our job to apply the same power to social media platforms like Facebook and Instagram, however still focusing on B2B marketing by posting industry related content to LinkedIn and the like. From fun product related videos to informative insight articles, we offer an array of social media marketing services that not only suits their budget but also their brand.

Pumbas Backpackers

Execution

Pumbas Backpackers is one of very few lower cost accommodation establishments within the capital and they approached Black Barrel to ensure that their rooms stay booked all year round. It was easy enough to take Pumbas from good to great as they boasted an award from Trip Advisor naming them top hostel in Pretoria three years running. We put together and implemented a strategy that included regular blog posts, seasonal specials posted to Facebook and of course hipster travel content to Instagram, to stay current.

PlayOut

Execution

PlayOut is a service that offers consumers nationwide to engage with a USSD platform (*120*688#) to stand a chance to win monthly prizes by engaging in spin to win applications hosted on the USSD platform. The desire for PlayOut was to increase likes and engagement on their Facebook page and to ultimately drive users to the USSD platform. The Black Barrel team soon came up with competition related content to motivate existing followers to invite friends to the page and to ultimately encourage interaction on the PlayOut platform. Over the last eight months PlayOut has increased their Facebook following to 15 000 and in turn engagement on their USSD. The PlayOut foundation also supports a myriad of social causes and recently donated R10 000 to the 2017 Movember campaign.

Rocket Rooster

Execution

Rocket Rooster has nothing to do with rockets or roosters, however is a testosterone supplement for men. The brus at Black Barrel found clever (and subtle) ways to encourage online product purchases through Facebook advertising. Regular content is posted on the Rocket Rooster Facebook page that falls within the infotainment category. With a limited budget the team was able to focus on boosting advertisements rather than applying content to platforms that don’t cater to the product or consumer base. In November 2017 a Love your Balls campaign was launched to raise awareness for the Movember foundation, this campaign increased online sales by up to 30%.

STRATEGY

DESIGN

CONTENT

EXECUTION